About

Safiya Noble

Director of New Media

Safiya Noble serves as Director of New Media for OJC. In this capacity, she is responsible for ensuring that our client's new media efforts are seamlessly integrated with the overall web and communication strategy. This includes working with our clients on generating original content, commentaries, cross-posts and links from other sources and updating external social networking
websites. Her 15 years of experience in account planning and marketing enables her to lend unique insight into creative and strategic solutions for complex projects. She currently lectures and writes on Web 2.0 and digital technology engagement.

Safiya has held the post of CEO and Senior Account Director at a boutique advertising agency in NY, and previously led the development of the event and public relations practice at the largest privately held urban advertising agency in the United States. Currently, she works extensively in the areas of new media, digital technology, human computer interaction and socio-cultural design and is a guest scholar to the Aspen Institute's Communication & Society program in 2010.

Her recent work was presented at the ICT’s and Society Network conference in Barcelona, Spain on “Technology Design for Social Inclusion: A Critical Perspective” and she has publications on Web 2.0 technology design currently under review. She regularly provides research assistance to the Joint Center for Political and Economic Studies' Media and Technology Initiative as an expert in technology use among diverse users.

Safiya has a proven track record of managing long-term relationships that result in improved market share and penetration. She is knowledgeable of leading best practices in corporate social
responsibility, cause-related marketing and brand management. She is a graduate of California State University, Fresno and holds a Bachelor of Arts degree in Sociology and a Master's in Library & Information Science from the University of Illinois. She is currently working on her Doctorate in the Graduate School of Library & Information Science at the University of Illinois.

She is a newlywed and step-mom, and dabbles in documentary filmmaking.