Network Geographics
Client
Network Geographics is a new company which assists organizations with their network security. Their targets are fortune 500 companies.
Challenge
Initially, Network Geographics requested a set of HTML templates to give their website a polished look. After an initial meeting it was determined they were really after an overall branding which included a logo, along with guidelines to create printed pieces as well. This look must appeal to their corporate clients.
Solution
Based on our meeting, an identity system that draws upon mapping and cartography references was created. This branding included a logo design, creation of a color palette, along with font recommendations. Once established, a set of items including a business card, letterhead and envelope was created to show the system in use. Finally the logo was saved in several formats, and the color palette was converted into CMYK, RGB, and PMS. This was done to allow the system to be carried throughout all media from print to web. The result is a branding and identity system that will allow Network Geographics to stand out among their peers.
Technology
Photoshop, Indesign, Illustrator and Dreamweaver
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