The Urbana Business Association
An Inviting Site to Promote Business Growth
The Urbana Business Association came to OJC when the organization was in dynamic flux. With a new incoming Director and an expanding focus, the UBA wanted to kick off the fiscal year with a new website focused on business growth in Urbana and benefits of joining the UBA. OJC worked with the UBA to create a new image and marketing message. OJC refined and finalized UBA's new logo, created a tagline, and built a site whose tone remains consistent around its main message. The UBA lacked photographic material. OJC conducted several photo shoots as well as gathered material throughout the community to create a collection of over 450 photos promoting Urbana. The UBA had years of material to add to its website. OJC designed the new site in WebEasel which allowed UBA volunteers and staff to build and maintain the site without web experience. OJC hosted a "web raising" where 10 UBA volunteers built the entire 40+ page site in one afternoon.
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