UIC Graduate College

A cutting-edge look within an established identity

Client

The Graduate College at the University of Illinois-Chicago (UIC)

CHALLENGE

The Graduate College site needed vast improvements in usability, accessibility, and information architecture. The site also faced a design challenge: how to preserve the original graphic theme, enjoyed by the Graduate College and represented in printed marketing materials, and yet comply with new UIC web standards?

SOLUTION

OJC developed a site that built upon and enhances the Graduate College's bold, contemporary look while incorporating UIC identity standards such as standard logos, logo placement, and university colors. Users can now visually connect the Graduate College site with the UIC family of sites while appreciating the Graduate College's unique place in that family.

The new, user-friendly Graduate College site is slim in file size, presents an intuitive information architecture, and is accessible to people with disabilities. Link redundancy is eliminated and navigation is simplified. OJC worked with the Graduate College to strengthen its marketing message and better communicate its mission.

TECHNOLOGY

Design, Marketing, Information Architecture, Accessibility HTML, Server Side Includes, Style Sheets, Photoshop, Dreamweaver

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