Portfolio

Portfolio

Client: Chemistry at Illinois

Breaking into the top rankings by recruiting students with the highest aspirations

When OJC first met Chemistry, they referred to themselves as the UIUC Department of Chemistry and knew that their web image did not reflect their quality and tradition of excellence. With new marketing messages and a leading edge website, Chemistry @ Illinois now celebrates their "Tradition of Innovative Thinking".
visit the live website

Challenge

The Department of Chemistry consistently ranked just short of the top 5 in nation-wide rankings. OJC was employed to redesign the Department's website to help recruit the top echelon of high-performing students who may otherwise be more attracted to the other leading institutions.

Solution

During our extensive Market Analysis and Users Needs Assessment, OJC determined that the Chemistry Department is known to be friendly and collaborative. Although these are fantastic traits, top ranking Chemistry graduate students are more attracted to highly competitive environments where they can be personally recognized and shine as a top achiever. OJC devised marketing messages and a website design that puts a spot light on Chemistry @ Illinois' individual inventors and world-renowned leaders, setting the highest bar of achievement for recruited students to aspire to.

Services Employed

Content Management

Anyone you choose can update your website — without knowing HTML, any time, from anywhere. OJC delivers open source, commercial, and custom-built content management.

Marketing

OJC provides identity and marketing services — designing marketing plans, logos and color schemes, and marketing messages.

Web Design

OJC builds websites that people enjoy using because the functionality is straightforward, the aesthetics are appealing, and the design is built on a thorough understanding of user needs, current trends, and technology.