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Breaking into the top rankings by recruiting students with the highest aspirations </div>
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<p>When OJC first met Chemistry, they referred to themselves as the UIUC Department of Chemistry and knew that their web image did not reflect their quality and tradition of excellence. With new marketing messages and a leading edge website, Chemistry @ Illinois now celebrates their <b>"Tradition of Innovative Thinking"</b>.<br />
<a href="http://www.chemistry.uiuc.edu/">visit the live website</a></p>
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<p>The Department of Chemistry consistently ranked just short of the top 5 in nation-wide rankings. OJC was employed to redesign the Department's website to help recruit the top echelon of high-performing students who may otherwise be more attracted to the other leading institutions.</p>
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<div class="field-label">Solution: </div>
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<p>During our extensive Market Analysis and Users Needs Assessment, OJC determined that the Chemistry Department is known to be friendly and collaborative. Although these are fantastic traits, top ranking Chemistry graduate students are more attracted to highly competitive environments where they can be personally recognized and shine as a top achiever. OJC devised marketing messages and a website design that puts a spot light on Chemistry @ Illinois' individual inventors and world-renowned leaders, setting the highest bar of achievement for recruited students to aspire to.</p>
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http://www.chemistry.uiuc.edu/ </div>
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2007 </div>
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<img src="/sites/default/files/images/projects/The_Department_of_Chemistry_University_of_Illinois_at_Urbana_Champaign_1228724434763.png" alt="" width="1133" height="773" id="imceimage-field_project_image-" /> </div>
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<img src="/sites/default/files/images/projects/The_Department_of_Chemistry_University_of_Illinois_at_Urbana_Champaign_1228724471962.png" alt="" width="1133" height="773" id="imceimage-field_project_image-" /> </div>
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<div class="field-label">Image Detail: </div>
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<img src="/sites/default/files/images/projects/chemistry-detail300x180.jpg" alt="Chemistry at Illinois" width="300" height="180" id="imceimage-field_project_image_detail-" /> </div>
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<img src="/sites/default/files/images/projects/Chemistry_at_Illinois_1228724564029.png" alt="" width="1133" height="1519" id="imceimage-field_project_image-" /> </div>
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<img src="/sites/default/files/images/projects/Chemistry_at_Illinois_1228724586135.png" alt="" width="1133" height="2429" id="imceimage-field_project_image-" /> </div>
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<img src="/sites/default/files/images/projects/Chemistry_at_Illinois_1228724652844.png" alt="" width="1133" height="1846" id="imceimage-field_project_image-" /> </div>
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<img src="/sites/default/files/images/projects/chemistry-detail300x180.jpg" alt="Chemistry at Illinois" width="300" height="180" id="imceimage-field_project_image_detail-" /> </div>
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<div class="field-items">
<div class="field-item odd">
Breaking into the top rankings by recruiting students with the highest aspirations </div>
</div>
</div>
<p>When OJC first met Chemistry, they referred to themselves as the UIUC Department of Chemistry and knew that their web image did not reflect their quality and tradition of excellence. With new marketing messages and a leading edge website, Chemistry @ Illinois now celebrates their <b>"Tradition of Innovative Thinking"</b>.<br />
<a href="http://www.chemistry.uiuc.edu/">visit the live website</a></p>
<div class="field field-type-text field-field-project-challenge">
<div class="field-label">Challenge: </div>
<div class="field-items">
<div class="field-item odd">
<p>The Department of Chemistry consistently ranked just short of the top 5 in nation-wide rankings. OJC was employed to redesign the Department's website to help recruit the top echelon of high-performing students who may otherwise be more attracted to the other leading institutions.</p>
</div>
</div>
</div>
<div class="field field-type-text field-field-project-solution">
<div class="field-label">Solution: </div>
<div class="field-items">
<div class="field-item odd">
<p>During our extensive Market Analysis and Users Needs Assessment, OJC determined that the Chemistry Department is known to be friendly and collaborative. Although these are fantastic traits, top ranking Chemistry graduate students are more attracted to highly competitive environments where they can be personally recognized and shine as a top achiever. OJC devised marketing messages and a website design that puts a spot light on Chemistry @ Illinois' individual inventors and world-renowned leaders, setting the highest bar of achievement for recruited students to aspire to.</p>
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</div>
</div>
<div class="field field-type-text field-field-project-link">
<div class="field-label">Link: </div>
<div class="field-items">
<div class="field-item odd">
http://www.chemistry.uiuc.edu/ </div>
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<div class="field field-type-number-integer field-field-project-completion-date">
<div class="field-label">Completion Date: </div>
<div class="field-items">
<div class="field-item odd">
2007 </div>
</div>
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<a href="/services/content-management">Content Management</a> </div>
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<a href="/services/marketing">Marketing</a> </div>
<div class="field-item odd">
<a href="/services/web-design">Web Design</a> </div>
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<img src="/sites/default/files/images/projects/The_Department_of_Chemistry_University_of_Illinois_at_Urbana_Champaign_1228724434763.png" alt="" width="1133" height="773" id="imceimage-field_project_image-" /> </div>
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<img src="/sites/default/files/images/projects/The_Department_of_Chemistry_University_of_Illinois_at_Urbana_Champaign_1228724471962.png" alt="" width="1133" height="773" id="imceimage-field_project_image-" /> </div>
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<img src="/sites/default/files/images/projects/Chemistry_at_Illinois_1228724518057.png" alt="" width="1133" height="1521" id="imceimage-field_project_image-" /> </div>
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<img src="/sites/default/files/images/projects/Chemistry_at_Illinois_1228724564029.png" alt="" width="1133" height="1519" id="imceimage-field_project_image-" /> </div>
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<img src="/sites/default/files/images/projects/Chemistry_at_Illinois_1228724586135.png" alt="" width="1133" height="2429" id="imceimage-field_project_image-" /> </div>
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<img src="/sites/default/files/images/projects/Chemistry_at_Illinois_1228724652844.png" alt="" width="1133" height="1846" id="imceimage-field_project_image-" /> </div>
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<img src="/sites/default/files/images/projects/chemistry-detail300x180.jpg" alt="Chemistry at Illinois" width="300" height="180" id="imceimage-field_project_image_detail-" /> </div>
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