Gesundheit! Campaign

Fundraising and online marketing powering an international movement for new health care models

Gesundheit! Institute promotes fundamental change in health care delivery world-wide via such projects as building a free model hospital in rural West Virginia based on fun and friendship. In the late 90s, the Hollywood movie Patch Adams, starring Robin Williams, gained international recognition for the vision and projects of its founder.
visit the live website

Challenge

For its first 20 years, fund raising for Gesundheit! projects was sustained solely by the speaking engagements and heroic snail-mail correspondence of Dr. Patch Adams. With the release of the movie, there was a torrent of interest that G!I's simple web presence was unprepared to handle.

Solution

Working closely with Patch and the G!I board, OJC developed an integrated website and grassroots fundraising campaign that builds on the strengths of Patch Adams' inspiring vision and provides clear pathways for the many people inspired by it to be materially helpful in achieving its goals.