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<div class="field-label">Subtitle: </div>
<div class="field-items">
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Telling the story of a family-owned firm that has become a leader in recycling and environmental protection </div>
</div>
</div>
<p>With the launch of Mervis' new website, what once was perceived as a small town recycler is now revered as a world-wide leader in materials recycling and environmental protection.<br />
<a href="http://www.mervis.com/">visit the live website</a></p>
<div class="field field-type-text field-field-project-challenge">
<div class="field-label">Challenge: </div>
<div class="field-items">
<div class="field-item odd">
<p>Mervis' superiority across a wide array of services, locations, and products presented a challenge when attempting to focus their marketing messages on a specific strength. In addition, it was important to Mervis that their support of the environment be presented as a key message.</p>
</div>
</div>
</div>
<div class="field field-type-text field-field-project-solution">
<div class="field-label">Solution: </div>
<div class="field-items">
<div class="field-item odd">
<p>OJC gained a full understanding of Mervis' growth markets, including locations, customer profiles, and materials. We then honed in on two key messages: To encapsulate Mervis' support of the environment, OJC chose the message: <b>"Mervis. True to our world."</b> To indicate the breadth of Mervis' competitive advantages, we chose the direct message: <b>"Mervis is more."</b></p>
<p>The graphic design of Mervis' website relies heavily on artistic, closeup photographic images. The final result engages online visitors in the Mervis success story.</p>
</div>
</div>
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<div class="field field-type-text field-field-project-link">
<div class="field-label">Link: </div>
<div class="field-items">
<div class="field-item odd">
http://www.mervis.com/ </div>
</div>
</div>
<div class="field field-type-number-integer field-field-project-completion-date">
<div class="field-label">Completion Date: </div>
<div class="field-items">
<div class="field-item odd">
2007 </div>
</div>
</div>
<div class="field field-type-nodereference field-field-project-service">
<div class="field-label">Services: </div>
<div class="field-items">
<div class="field-item odd">
<div class="node node-odd service node-teaser teaser">
<h2 class="node-title title"><a href="/services/marketing">Marketing</a></h2>
<div class="content">
<p>OJC provides identity and marketing services — designing marketing plans, logos and color schemes, and marketing messages.</p>
</div>
<ul class="links inline"><li class="node_read_more read more first last"><a href="/services/marketing" title="Read the rest of Marketing."><span>Read more</span></a></li>
</ul>
</div>
</div>
<div class="field-item even">
<div class="node node-even service node-teaser teaser">
<h2 class="node-title title"><a href="/services/web-design">Web Design</a></h2>
<div class="content">
<p>OJC builds websites that people enjoy using because the functionality is straightforward, the aesthetics are appealing, and the design is built on a thorough understanding of user needs, current trends, and technology.</p>
</div>
<ul class="links inline"><li class="node_read_more read more first last"><a href="/services/web-design" title="Read the rest of Web Design."><span>Read more</span></a></li>
</ul>
</div>
</div>
</div>
</div>
<div class="field field-type-imceimage field-field-project-image">
<div class="field-label">Image(s): </div>
<div class="field-items">
<div class="field-item odd">
<img src="/sites/default/files/mervis-home.png" alt="" width="300" height="180" id="imceimage-field_project_image-" /> </div>
<div class="field-item even">
<img src="/sites/default/files/mervis-satisfied.png" alt="" width="300" height="180" id="imceimage-field_project_image-" /> </div>
<div class="field-item odd">
<img src="/sites/default/files/mervis-finder.png" alt="" width="600" height="360" id="imceimage-field_project_image-" /> </div>
<div class="field-item even">
<img src="/sites/default/files/mervis-materials.png" alt="" width="300" height="180" id="imceimage-field_project_image-" /> </div>
</div>
</div>
<div class="field field-type-imceimage field-field-project-image-detail">
<div class="field-label">Image Detail: </div>
<div class="field-items">
<div class="field-item odd">
<img src="/sites/default/files/images/projects/mervis4-detail300x180.jpg" alt="Mervis Industries" width="300" height="180" id="imceimage-field_project_image_detail-" /> </div>
</div>
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Telling the story of a family-owned firm that has become a leader in recycling and environmental protection </div>
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<p>Mervis' superiority across a wide array of services, locations, and products presented a challenge when attempting to focus their marketing messages on a specific strength. In addition, it was important to Mervis that their support of the environment be presented as a key message.</p>
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