Mervis Industries

Telling the story of a family-owned firm that has become a leader in recycling and environmental protection

With the launch of Mervis' new website, what once was perceived as a small town recycler is now revered as a world-wide leader in materials recycling and environmental protection.
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Challenge

Mervis' superiority across a wide array of services, locations, and products presented a challenge when attempting to focus their marketing messages on a specific strength. In addition, it was important to Mervis that their support of the environment be presented as a key message.

Solution

OJC gained a full understanding of Mervis' growth markets, including locations, customer profiles, and materials. We then honed in on two key messages: To encapsulate Mervis' support of the environment, OJC chose the message: "Mervis. True to our world." To indicate the breadth of Mervis' competitive advantages, we chose the direct message: "Mervis is more."

The graphic design of Mervis' website relies heavily on artistic, closeup photographic images. The final result engages online visitors in the Mervis success story.

More about...

Marketing, Web Design